Joey Ra is one of the region’s leading executive coaches, and the most senior International Coaching Federation (ICF)-credentialed coach in Cambodia. He holds the ICF Professional Certified Coach (PCC) credential, and has logged over a thousand hours coaching senior leaders, teams and coaching practitioners both in Cambodia and internationally.

Joey is the Founder and Head of Faculty at Cambodia Coaching Institute, the country’s first ICF-aligned coach training organization. Under his leadership, CCI has trained over 200 professionals — including directors, NGO leaders, and ministry officials — in coaching skills and leadership development. He is also a recognized mentor and teacher of coaches across the region.

His training spans multiple internationally respected institutions, including the Co-Active Training Institute, Marshall Goldsmith Stakeholder Centered Coaching, Positive Intelligence, and systemic group facilitation with No Name Initiative. He integrates these approaches into a coaching style known for clarity, presence, and deep strategic insight.

Joey is a trusted partner to both private sector and development organizations, including the EU Delegation to Cambodia, GIZ, various Cambodian government ministries, KAS, and numerous local and international NGOs. He is also a sought-after facilitator for team and organizational offsites, known for his ability to design and hold courageous, high-trust spaces that support change and alignment.

Born in Korea and raised in the UK, Joey brings global perspective and local commitment to his work. Prior to coaching, he held consulting and HR roles at Deloitte and major financial institutions in London. Today, his focus is on strengthening the coaching ecosystem in Cambodia and supporting leaders to lead with clarity, integrity, and connection.

Pheany Norng is a trainer, facilitator, and coach who is deeply committed to helping individuals and organisations grow with clarity and confidence. With nearly ten years of experience at the National Bank of Cambodia and as a lecturer at the Institution of Banking Studies, she brings a strong foundation in finance alongside a genuine passion for learning and development.

In her role as Head of Partnerships and Associate Coach at the Cambodia Coaching Institute, Pheany focuses on building meaningful collaborations and supporting people through coaching conversations that encourage self-awareness, capability, and purposeful action.

She is also a seasoned leader and mentor within the Toastmasters community. With over six years of active involvement, she has served in senior leadership roles, including Area Director, and continues to mentor emerging leaders and communicators across Cambodia and Toastmasters International District 97.

She holds a Master’s degree in Economics and has completed professional development programs such as Train the Trainer (March 2025). A bilingual emcee, in English and Khmer, Pheany values clear, respectful communication and is currently advancing her coaching journey through professional certification with the Cambodia Coaching Institute.