• Meet the team

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    Joey Sae Hoon Ra, PCC, CPCC, MGSSC, CPQC

    Founder and Head of Faculty

    Joey Ra is one of the region’s leading executive coaches, and the most senior International Coaching Federation (ICF)-credentialed coach in Cambodia. He holds the ICF Professional Certified Coach (PCC) credential, and has logged over a thousand hours coaching senior leaders, teams and coaching practitioners both in Cambodia and internationally.

    Joey is the Founder and Head of Faculty at Cambodia Coaching Institute, the country’s first ICF-aligned coach training organization. Under his leadership, CCI has trained over 200 professionals — including directors, NGO leaders, and ministry officials — in coaching skills and leadership development. He is also a recognized mentor and teacher of coaches across the region.

    His training spans multiple internationally respected institutions, including the Co-Active Training Institute, Marshall Goldsmith Stakeholder Centered Coaching, Positive Intelligence, and systemic group facilitation with No Name Initiative. He integrates these approaches into a coaching style known for clarity, presence, and deep strategic insight.

    Joey is a trusted partner to both private sector and development organizations, including the EU Delegation to Cambodia, GIZ, various Cambodian government ministries, KAS, and numerous local and international NGOs. He is also a sought-after facilitator for team and organizational offsites, known for his ability to design and hold courageous, high-trust spaces that support change and alignment.

    Born in Korea and raised in the UK, Joey brings global perspective and local commitment to his work. Prior to coaching, he held consulting and HR roles at Deloitte and major financial institutions in London. Today, his focus is on strengthening the coaching ecosystem in Cambodia and supporting leaders to lead with clarity, integrity, and connection.

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    Sovannady Chea

    Head of Operations & Associate Coach

    Nady is an experienced coach and facilitator with over six years of experience supporting leadership development, professional coaching, and group facilitation across Cambodia’s public, private, and nonprofit sectors. She is the longest-serving Associate Coach at Cambodia Coaching Institute (CCI), where she has co-delivered dozens of coach training programs, professional development workshops, and team facilitation sessions alongside Head of Faculty, Joey Ra.

    A certified coach through CCI’s ICF-aligned training pathway, Nady brings a rare combination of empathetic presence and intuitive insight to her work. Her clients value her ability to hold space for meaningful reflection while guiding individuals and teams toward greater clarity, confidence, and collaboration.

    Nady is also a trained systemic group facilitator through No Name Initiative, and currently leads both No Name Initiative Cambodia and the Phnom Penh Women’s Circle — two platforms that support emotional leadership, community-based transformation, and systemic change.

    In addition to her coaching and training work, Nady serves as a consultant and facilitator to UNICEF Cambodia. In this role, she collaborates closely with local government officials and senior ministry leaders in the education sector, contributing to capacity development and stakeholder alignment at the provincial and national levels.

    Nady is known for her calm authority, her deep commitment to human development, and her ability to connect across cultures and sectors with authenticity and professionalism.